Match Herceg is the new creative director at INNOCEAN Frankfurt
June 2021 | Frankfurt am Main
says Match Herceg and is full of fire for the upcoming projects with Hyundai and Kia in Germany. The two brands have strong momentum and offer attractive electrified models such as the Ioniq 5 or EV6. New business, of course, will also be welcome. “We are very pleased that Match has chosen INNOCEAN Frankfurt. He comes exactly at the right time with his creative energy and broad expertise in digital formats. We have repositioned ourselves at the Frankfurt office in recent months and Match is the ideal leadership to creatively implement this change for our clients,” says Andreas Cordt, CEO of the Frankfurt office and responsible for the German market. Gabriel Mattar, European Chief Creative Officer, sees in Match a strong creative leader from whom a lot can be expected: “The German automotive market is incredibly competitive. We at INNOCEAN love these challenges. Having a creative who has been challenging our industry with his ideas long before everyone was talking about data, technology and digital media is the right fit for us and our clients. In short, I’m very confident about the future of Innocean Frankfurt under Match’s creative leadership. It’s gonna be fun and a bit unexpected, just like Match itself!”.
More recent stories
INNOCEAN renews global media mandate with Havas
INNOCEAN has agreed to renew its global media partnership with Havas Media Group beyond 2022. Visit ...
Hyundai shows how its range of technology powers our world – from today to tomorrow
With Hyundai’s large range of technology, the brand places itself in the forefront of an electric revolution. Visit ...
There´s nothing comic about dyslexia
Comic Sans claps back at the design world with one ballsy challenge in the new Dyslexia Scotland campaign Visit ...
Genesis GV60: a new light in the EV world
When was the last time you saw the world in a new light? With this thought-provoking question, the South Korean premium car brand Genesis and their lead creative agency Innocean Berlin team up to launch the new all-electric GV60. Visit ...
Worldwide campaign demonstrates why your nudes aren't safe with anyone, not even your parents
1 in 3 teens have seen non-consensually shared nudes.
To mark International Missing Children’s Day, AMBER Alert Europe, non-governmental organisations (NGOs) in the field of child protection, and law enforcement officers from around the globe launch a new campaign with the motto ‘THINK BEFORE YOU SHARE’. Visit ...
INNOCEAN Berlin and DaHouse create synthesizer that is scientifically designed to inspire you for new Kia campaign.
Continuing Kia’s mission to inspire their target audience through movement, creative agency Innocean Berlin have collaborated with DaHouse Audio to take this idea even further. Visit ...
Glorified shoemakers: About self-respect in advertising
“Why did you do it?" “What got you into it?” Whenever I pose these questions during the interview, I wonder why they have the air of an accusation. Explain yourself, why did you end up selling your soul to the gods of advertising? Visit ...
The new Kia Sportage campaign takes you on an endless journey of inspiration.
Together with its agency of record Innocean Berlin and production company BGWTBLD, the Korean car maker is launching the “Built for Endless Inspiration” campaign, starring the Paris-based artist Taisiia Cherkasova behind the wheel. Visit ...
Why is a firefly photobombing influencers across Europe?
Vivo, the fourth largest smartphone brand worldwide, has entered European markets little more than a year ago. Within this short period, vivo has launched a number of smartphone models partnering with key European retailers and operaters and is growing successfully. Visit ...
Anne Frank House presents: The Bookcase For Tolerance.
Once built to protect lives, now a digital tool to educate about modern day intolerance. Visit ...
Hyundai creates a visual metaphor to show what driving its new e-SUV feels like
Hyundai’s electrified family keeps growing with the launch of its new entry model into the SUV segment: the all-new BAYON. Together with celebrated film director Tino (best known for the Cannes Lions Grand Prix “100” for Leica), Stink Films, BAM photographers, and Innocean Berlin, the Korean car maker gives us an unexpected insight on what it feels like to drive their new B-segment SUV. Visit ...
'Free Diver’ spot highlights brand's ‘We Come to You’ offering
To launch the Korean luxury automotive brand Genesis in Europe, Innocean Berlin took an alternative road. A campaign that instead of celebrating cars, celebrates time well spent.
Dominic Chambers, head of marketing and communications, Genesis Motor Europe, says: “Genesis is a unique automotive brand and ‘Free Diver’ reflects that.
Visit ...
Hyundai’s IONIQ 5 helps you power what means the world to you
Hyundai is presenting its first purpose-built all-electric car: IONIQ 5. Made for people with a modern mindset, who strive to get the most out of life and constantly find ways to empower themselves, their careers, and their families. This go-getting attitude towards life is in the centre of the campaign created by Hyundai Motor Europe together with its lead agency INNOCEAN Berlin. Visit ...
Buckle up for N
The 24-hour race at the Nürburgring is a myth; it fascinates with exciting action, passion and the combination of demanding technical and human driving performances. N, the successful high-performance brand of Hyundai, and INNOCEAN Frankfurt have come up with a lot to share the joy and fun of the legendary event with the enthusiastic N community and a wide audience. Visit ...
Hyundai breaks the mould to promote the broadest range of e-SUVs in Europe
Hyundai is leading the race to electrification and its family of electrified SUVs is here to prove it. To promote it, the Korean car maker teamed up with Innocean Berlin, acclaimed director Sebastian Strasser and Oscar-winning cinematographer Linus Sandgren to create a campaign that shows what goes into the making of extraordinary. Visit ...
Eurobest awards INNOCEAN Berlin with 3 Grand Prix and Agency of the Year in Germany
Innocean Berlin writes history: the first agency in Germany to win 3 Grand Prix at Eurobest. Visit ...
INNOCEAN Completes Acquisition of Global Digital Company Wellcom Group
INNOCEAN Worldwide has completed the acquisition of a global digital company Wellcom Group, which is the Korean agency’s biggest acquisition since establishment. Visit ...
INNOCEAN Worldwide appoints Havas Media Group as the media agency for Hyundai and Kia in Europe
The incumbent media agency will keep, after a competitive review, the media mandate from Hyundai and Kia for Europe, Russia and Turkey. Visit ...
Machine 'affected' by Parkinson’s Disease creates unique art pieces
Kinetic and neurological data from Parkinson’s patients used to create distorted 3D-printed versions of beloved objects. The art collection visualises the disease’s impact on patient’s lives. Visit ...
Sony BRAVIA brings a raging river to a desert
To promote the AG9 series BRAVIA OLED 4K HDR TV with Acoustic Surface Audio+ – a technology which produces sound from the screen itself – Sony’s newly appointed agency INNOCEAN found a clear answer: water. Visit ...
INNOCEAN Europe wins the Automotive Brand Contest with their Kia Stinger Campaign “Long Live Driving”
The pan-European launch campaign from INNOCEAN Worldwide Europe as strategic and creative lead agency and Herren der Schöpfung as digital agency won in Campaign category. Visit ...
INNOCEAN Worldwide brings more creative power to Europe
A little less than three years after joining INNOCEAN as Global Chief Creative Officer, the multi-awarded and former DDB London Creative Chief Jeremy Craigen appoints Gabriel Mattar and Ricardo Wolff to lead INNOCEAN European operation. In order to support the new creative leadership team, INNOCEAN brought alongside Mattar and Wolff a tight-knit international group of people responsible for winning more than 1,200 awards in the last 15 years, including Cannes and Effie’s Grand Prix. Visit ...
