INNOCEAN Europe wins the Automotive Brand Contest with their Kia Stinger Campaign “Long Live Driving”
September 2018 | Frankfurt am Main
The pan-European launch campaign from INNOCEAN Worldwide Europe as strategic and creative lead agency and Herren der Schöpfung as digital agency won in Campaign category. The Kia Stinger is the most epic car Kia has ever built. So it deserved an equally epic digitally driven campaign. As the title suggests, the focus was put on the sheer pleasure of driving. Under the theme: “One wish list. One Car”, the campaign built up the excitement by sending one guy on the drive of his life, and a mission to inspire epic road trips all-over Europe. From unique cinematic episodes, to self-shot mobile videos, an immersive website experience, an AI chatbot avatar and various social and online media formats – people got to follow him as he crossed off his wish list. With over 100m YouTube views, 530m social media impressions and over 2.5m website visitors, the campaign was a game changer for the brand, igniting the dreams of car enthusiasts across Europe. Most importantly, it perfectly conveyed Kia’s new spirit, confidence in ambition. Earlier this year, the campaign was also awarded a Red Dot in the Digital Advertising category.
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