Retail Marketing

Getting in touch

The first customer is the retailer – each one a business in their own right; each one looking to create the right customer experience for sustainable sales and business growth.

We have an experienced retail team ready to support your sales organisation on various levels:

  • Content creation for digital and traditional channels
  • Promotion and sales material
  • Toolbox systems for localized and personalized material
  • Help desk and Infoline for direct support
  • Product training tools
  • Store layout, design, signage, P.O.S. material
  • Data-Analytics and CRM

Space Identity Team

In addition, our specialized Space Identity Team turns sales locations into brand experiences where customers feel the brand DNA throughout their visit.

Our team support sales organizations in developing and implementing an architectural retail CI concept at the stores. Thereby we create a unique and consistent brand experience for the customers. We accompany the manufacturer in this task by the following:

  • Turning a design concept into an implementable roll-out-ready program
  • Supplier Management of all space-relevant partners
  • Element development: prototyping and quality management
  • Store Concept: Consultancy, customer journey and CI element application
  • Roll-out: Preparation and coordination of the project at the stores
  • Project Management: Complementary support during the entire roll-out


Leticia Rial
Director, Corporate Strategy & Business Planning